at Chesapeake Arena
Creative Direction: Grant Hill
Illustration: Chris Castro
Design: Elizabeth Maxwell
Branding, Signage, Print Design, Layout, Web Design
The Riverwind Suite is the largest sponsored lounge within the Chesapeake Arena and needed to reflect the casino roots of its namesake. We started with a set of custom playing card characters and suite icons that adorn the more than 30 windows lining the lounge. With a need for the windows to provide a semi-private barrier between the lounge and the concourse outside, we decided to alternate window tint and frost as the backgrounds, while applying graphics to both sides of the windows to create a layered effect.
To accompany the primary windows, we designed a poker chip style icon that is present throughout the venue to reinforce the brand. The theme is wrapped up in the bar back with a series of spinning slot machine windows where a white on clear again provides an interesting semi-private solution.
We recommend: hanging in here during a Thunder game.