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Redefining the Zoo's Identity
Client
OKC Zoo
ServiceS
Branding, Signage, Collateral Materials, Event Materials
WHO THEY ARE:
The opportunity to rebrand a the OKC Zoo was beyond exciting. With an easy design brief like "we want something that represents the Zoo, Botanical Garden and Aquarium, that can't show a specific animal, and needs to be simple" we knew we were up for a fun challenge. The resulting mark incorporates a Red Bud leaf and water drops to create the paw print icon. The brand has since extended to additional logos and branding for fundraising events.
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